Intro To Marketing

In this 5-minute small business class online, you’ll learn how to do marketing for your small business.

Cost: Free
Recommended Pre-Requisite Classes: None
Instructor: Jennifer Croft

Please note: You may have to raise the volume on your computer or phone to be able to clearly hear the video.

Description
In this 5-minute, online class, you’ll learn the basics of marketing for a small business, including the five cornerstones of marketing. You’ll learn how to differentiate your products and services and how to narrow down your target market, by applying demographics and psychographics. You’ll find out about 25 different types of marketing for small businesses and discover which ones would be the most effective for your business. You’ll also hear about the importance of developing a consistent brand and messaging that can be conveyed across different marketing channels.

Next Steps

After taking this class, here are some good next steps you can take:
•Make a list of the features, benefits, and differentiators for your top 5 products and services.
•Assign a market position (e.g. medium price/high quality) for your top 5 products and services.
•Make a list of characteristics for your target market, including demographics and psychographics.
•Choose the 3-5 types of marketing that you think will work best for your business.
•Review all of your marketing messaging to make sure that it’s consistent in look, tone, and feel.

Five Minute Classes

5-Minute Classes For Small Businesses

Intro To Marketing

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Worksheets

Next Steps