Intro To SEO: What Is Search Engine Optimization
In this 5-minute small business class online, you’ll learn about search engine optimization (SEO) and how it can help drive traffic to your small business website.
Cost: Free
Recommended Pre-Requisite Classes: None
Instructor: Jennifer Croft
Please note: You may have to raise the volume on your computer or phone to be able to clearly hear the video.
Description
In this 5-minute, online class, you’ll learn what search engine optimization is (and isn’t). You’ll find out the differences between “organic listings” on Google, versus paid advertising, local listings, quick answer boxes, and other types of listings. You’ll discover the top parameters that Google uses when deciding which websites to send to the top, and how to perform do-it-yourself SEO. You’ll also get tips for choosing and hiring an SEO agency or consultant.